Edelman UK

Sideload #14 – Starting 2018 with a look at our Crystal Ball

To kick off the year we’ve put together a special episode collating the main tech insights from Edelman’s annual Crystal Ball event. Hear from broadcaster Kirsty Wark, writer and performer Katherine Ryan, BBC Economics editor Kamal Ahmed, Credit Suisse Impact Advisory and Financial CEO Marisa Drew, and Edelman Chief Executive Officer, UK & Vice Chairman, Europe Ed Williams, on all things Alexa, Twitter, robots, and more. Want to get in touch? Email sideload@edelman.com

Sideload #13 – Where next for trust in technology brands?

The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman. Richard was speaking to Sideload, the technology podcast from Edelman London, about how the technology industry can gain public trust. In the 2017 Edelman Trust Barometer, the technology industry remained one of the most trusted sectors. Trust in technology globally has stayed close to the 75% mark in recent years. However, many of the big players have been in the headlines for the wrong reasons with data breaches and legislative sanctions undoubtedly gaining public attention. Could this affect public trust in the future?

Sideload #12 – Good data vs bad data

How is data used (or misused) by brands and the media and what are the consequences? Edelman research experts Rich Davenport and Maya Golan discuss best practice in a fake news era.

Sideload #11 – How did Shell launch a world-first at Mobile World Congress?

Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone. How can 2018 possibly top that? To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail Communications Advisor at Shell, to share what they're most looking forward to at MWC 2018.

Sideload #10 – How do creativity and tech co-exist?

Award-winning creative Dave Birss (davebirss.com) sits down with Paul Dixon from Edelman Deportivo to discuss how brands and communicators should approach creativity, the benefit (and burden) of a world of information, and how to convince people that your idea is the right one – even if it scares them. Want to get in touch? Email sideload@edelman.com

Sideload #09 – How SEO and link building can breathe new life into the humble press office

Special guest Ben Harrow from Vouchercloud (www.vouchercloud.com) joins London Tech’s Christina Petrova to discuss how SEO practices and link-building can not only create better results for brands, but a whole new dynamic for the old-school press office model. No more “did you get my press release?” but, “I know this ranks well for your readers, any chance of a link back?” Want to get in touch? Email sideload@edelman.com

Sideload #08 - Why on earth would anyone decide to do tech comms?

We ask two young, fresh-faced team members, Jed Just and Immy Hulbert, what madness made them decide that all this was a good idea, and they remind us about the ability to constantly learn, talk about the latest innovations and how they’re benefiting society. Matt Hurst, Chief Operating Officer of Edelman UK and Ireland also discusses his career and observations on the world of tech, and how the BETA programme is designed to attract the best talent not just from our industry, but many others.

Sideload #07 - Land of a thousand gadgets: IFA insights

Fighting drones, seventies revivals and digital convergence were all on show at IFA. But how does a brand cut through the noise at such a busy tech show? Tim Weber and George Leney share their insights from Berlin.

Sideload #06 – I’ve been hacked! Now what?

It’s an eventuality that most businesses hope they never have to deal with but the reality is data breaches and cyber-attacks do happen. On this edition of Sideload, we’ll discuss what we can learn from the aftermath of these attacks. Nick Barron, Duncan Gallagher and Caroline Giraud from Edelman join us.

Sideload #05 – Why go stealth mode?

If you’re a tech startup, the temptation is to shout about your brand straight away. But in this episode, we’re talking about how companies are using stealth mode to communicate their message only when the time is right. Our startup experts Simon Chan and Becky Ball join us on this edition of the show.