Edelman UK

Fighting drones, seventies revivals and digital convergence were all on show at IFA. But how does a brand cut through the noise at such a busy tech show? Tim Weber and George Leney share their insights from Berlin.

It’s an eventuality that most businesses hope they never have to deal with but the reality is data breaches and cyber-attacks do happen. On this edition of Sideload, we’ll discuss what we can learn from the aftermath of these attacks. Nick Barron, Duncan Gallagher and Caroline Giraud from Edelman join us.

If you’re a tech startup, the temptation is to shout about your brand straight away. But in this episode, we’re talking about how companies are using stealth mode to communicate their message only when the time is right. Our startup experts Simon Chan and Becky Ball join us on this edition of the show.

Justin Westcott, Managing Director of London Technology shares his learnings from RISE 2017 in Hong Kong. He discusses the opportunities and challenges for entering the highly diverse Asian market, and shares insight as to why it’s so ripe for innovation – including an interesting insight as to how China’s ‘one child policy’ has played a role in the success of social media.

We ask a Cannes judge(Michelle Hutton), award winner (Jackie Kough)and first timer(Khyati Modgil)to share their thoughts and insights on this year’s event. Why do ‘analogue’ entries do so well, what are the most popular events, and how should we prepare for 2018? Following some well-deserved rest, of course!

How are we consuming news now and how will our habits change in the future? Digital voice assistants, news aggregators and messaging apps are all on the agenda for this episode of Sideload. We pick through the highlights of the Reuters Institute Digital News Report with Jo Sheldon and James Mossman from Edelman to discuss the impact for news outlets, brands and consumers. Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.

In the inaugural first episode, Justin Westcott, Managing Director of London Technology, and Tim Weber, Senior Director of content and former BBC Online business and technology editor, discuss the role communications plays in the success or failure of technology. What is too much hype, and how can we avoid it? Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.

Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society. Justin Westcott, Managing Director of London Technology talks about how Sideload will be different, and the need for a different type of conversation in technology and communications.

In this episode we're exploring the generation game. We want to find out what makes young people tick. Are they optimistic? Who do they trust?

In the first episode of the 67 podcast, Shauna McCarthy discusses an article on Brexit written by Sir John Sawers for Edelman’s 67 magazine with Will Walden, Edelman London’s Head of Public Affairs and former adviser to Boris Johnson and Lucy Thomas, Edelman Associate Director and former deputy director for Britain Stronger in Europe. We also hear from Peter Tufano, Dean of Said Business School in Oxford, as he discusses the need for “decent” leadership.