Edelman UK

Sideload #35 – The great tech backlash – and how to bounce back

We’re worried about how our data is being used and leading voices are calling for tech firms to take action. We speak to Edelman UK’s Technology MD Gerry Wisniewski about her trip to SXSW and the main talking points from the event. To get in touch with Sideload, please send an email to sideload@edelman.com

Sideload #34 - The truth behind AI perception

We're cutting through the noise on artificial intelligence to see what people really think about AI and how it will change their world. We're joined by Edelman's global technology chair Sanjay Nair to find out about a new survey by Edelman that reveals interesting findings about the technology. To get in touch with Sideload, please send an email to sideload@edelman.com

Sideload #33 – Turbo-charged networks and folding phones: MWC 2019 insights

5G is bringing faster speeds and new device form factors are reinvigorating the mobile phone industry but what are the wider implications? We catch up with Edelman London’s George Leney and Constance Goh to hear their insights from the front lines of this year’s mobile device Mecca – MWC 2019. Get in touch with us at sideload@edelman.com

Sideload #32 – In tech we trust?

We’re celebrating the launch of the Edelman Trust Barometer by delving into what this year’s findings mean for tech companies. Why should firms be paying closer attention to their employees as well as their customers to safeguard the future of their businesses? We speak to Justin Westcott and Jacque Wallace from Edelman to find out. Get in touch with us at sideload@edelman.com

Sideload #31 – 2019 predictions

Lab grown meat, automation and Brexit repercussions are all on the agenda on this episode of Sideload. Fresh off the back of Edelman’s Crystal Ball event, Edelman UK’s CEO Ed Williams is joined by creative industries and politics specialists Ben Fenton and Lucy Thomas for some 2019 future gazing. Get in touch with us at sideload@edelman.com

Sideload #29 – The purpose behind top tech products

Shoppers are now looking beyond product spec sheets and towards the purpose and social impact of the brands they buy from. On this episode of Sideload, we speak to Paul Miller from tech investor Bethnal Green Ventures, and Gerry Wisniewski and Mark Mcginn from Edelman about combining profitability with purpose. Get in touch with us at sideload@edelman.com

Sideload #28 – The era of business science

It was previously an unheard-of concept but now we’re able to use data to plot the hallmarks of a great comms campaign. But how does it work and will it spell the end of good old-fashioned gut instinct? We spoke to Matt Sato, from Edelman Intelligence in New York about the tech behind this new approach.

Sideload #27 – Demystifying Blockchain

It’s one of the most talked about disruptive trends in the techsphere but can blockchain offer benefits to all businesses? On this episode of Sideload, Liberty York from Tech Tales and Simon Chan from Edelman bust some myths about the technology and give their predictions about its future. Get in touch with us at sideload@edelman.com

Sideload #26 – The New Digital Natives

Today’s children are more immersed in technology than ever before. In fact, they have never known a life without it. But what should parents do to make sure their kids don’t overdose on their favourite gadgets and how should they prepare them for a futuristic workplace? We speak with two parents with a tech interest - Vicky Bentall and Prash Yadave from Edelman London. Get in touch with us at sideload@edelman.com

Sideload #25 – Green technology’s climate change challenge

Few dispute the importance of clean technology in a world that is changing due to climate change. But how do political perspectives affect the way countries and businesses implement cleantech and communicate about it? We speak with Ellie Best from Edelman London and Joey Marquart from Edelman Silicon Valley. Get in touch with us at sideload@edelman.com