Edelman UK

There's been a lot of talk about flexible working in the past year. But as things slowly start to settle and we relearn our working habits, is it time to revisit the conversation around the four-day working week? We speak to Anita Velinova from Workiva, who have embraced the four-day week, about the team, tools, and tech that supported the change.

Ishtar Schneider, an Associate Director from Edelman's Healthcare team sat down with Sophia Thakur, a spoken poet and writer on everything from mental health and diversity to politics and wellbeing. As part of our powered by GWEN series, Edelman's Global Women's Equality Network, Sophia talks about where she gets her creativity and inspiration; how she’s built her success and overcome adversity; and her experience being a female in 2021.

Edelman UK’s Director of Purpose, Mark McGinn sat down with Lindsey Block, Head of Partnerships and Capacity Building, Ethical Trade for Primark and Katie Burgess, Commercial Director, Fairtrade. They dug into supply chains, and in particular re-imagining supply chains, as part of Edelman’s road to COP26 programme. 

In this episode, Ruth Warder, Stefan Ronge and Mattias Ronge discuss the future of creativity and what it takes to make the Contagious Magazine’s Pioneers list with the outlet’s Editorial Director, Alex Jenkins. 

 

Some of the world’s most incredible animals are on the verge of disappearing forever – but many of us have never even heard of them. We speak to Bruna Capozzoli and Diogo Veríssimo from On the EDGE Conservation to find out how technology is helping to engage a new generation of activists and save lesser-known endangered species from extinction.

Our pets are more than just animals, they're members of the family. As such, we want to give them the very best. Data and analytics are now transforming the way we look after Rex and Fido. We speak to Matt Keylock from Mars Petcare to find out more. 

 

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We will all need healthcare services at some point in our lives but it's not always as open and available to everyone when they need it the most. Can tech change that by democratising the industry and opening the doors to more services and information than ever? We ask Rune Bech from Liva Healthcare.

 

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It’s so important for tech businesses to address diversity and inclusion – both internally and in the messages they put out into the world. We chat to Edelman’s own Sat Dayal and Zareen Siddiqui about diversity in tech, creative campaigns, and how businesses can improve to make workplaces more authentically, inclusively diverse.  

 

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Esports commands gigantic audiences of games fans from all over the world. It's no surprise then that major brands are taking notice and getting a piece of the action in partner and sponsorship deals. This time on Sideload, we speak to our very own Adam Jenkins from Assembly about the growth of the industry and future prospects for esports. 

 

Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com 

On Tuesday 16th June, Edelman UK hosted the Reuters Institute for the Study of Journalism’s Digital News Report 2020.

Ed Williams, President and CEO, Edelman EMEA, hosted a panel discussion with our expert panel including:

• Emma Tucker, Editor, The Sunday Times
• Deborah Turness, President, NBC News International
• James Mitchinson, Editor, The Yorkshire Post