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Edelman is a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.
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Thursday Nov 08, 2018
Thursday Nov 08, 2018
It was previously an unheard-of concept but now we’re able to use data to plot the hallmarks of a great comms campaign. But how does it work and will it spell the end of good old-fashioned gut instinct? We spoke to Matt Sato, from Edelman Intelligence in New York about the tech behind this new approach.
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