14.9K
Downloads
101
Episodes
Edelman is a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.
Edelman is a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.
Episodes
Tuesday Nov 28, 2017
Sideload #11 – How did Shell launch a world-first at Mobile World Congress?
Tuesday Nov 28, 2017
Tuesday Nov 28, 2017
Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone. How can 2018 possibly top that? To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail Communications Advisor at Shell, to share what they're most looking forward to at MWC 2018.

No comments yet. Be the first to say something!