Edelman UK

Oliver Hayes, Edelman’s Head of Counter-Disinformation for EMEA, speaks with Dmytro Bilash, Co-Founder and Chief Business Development Officer at Osavul, about the growing impact of adversarial narratives on major global corporations.

Drawing on Osavul’s latest analysis of TikTok and Telegram, the conversation explores how these stories form, spread, and, in some cases, escalate into real-world disruption. From disinformation and legal disputes to coordinated activity across fragmented digital communities, Oliver and Dmytro unpack why narrative threats are no longer confined to reputation alone – but are increasingly tied to enterprise risk.

Oliver Hayes OBE (Edelman's Head of Counter-Disinformation for EMEA) discusses how businesses can navigate geopolitical turbulence, disinformation and other challenges with Sir Simon Gass, a former chair of the UK's Joint Intelligence Committee, adviser on intelligence to successive British Prime Ministers, and now a senior adviser at SC Strategy.

In this special episode, Edelman’s Karin Robinson, Senior Strategy Director, and Chris McCrudden, Strategy Director, explore the key insights from the 2025 Trends Report: Tipping Points. Together, they explore six key cultural forces shaping the year ahead, from the growing desire for anti-hyperstimulation and protection over exploration, to shifting generational dynamics and the evolving role of AI in creativity.

As society reaches critical tipping points, they discuss what these changes mean for brands, businesses, and communicators navigating an increasingly volatile and fast-moving world.

Download the full Edelman 2025 Trends Report here: Edelman Trends Report 2025

Want to learn more? Contact Chris and the Edelman Strategy team at Chris.McCrudden@edelman.com

This episode of Sideload is a collaboration with AfriChats - Edelman's big conversation with African thought leaders. We're discussing Nigeria, often called Africa's tech capital, and exploring the innovators, tech sectors leaders, and what the rest of the world can gain from paying close attention to this rapidly expanding scene. Our guest is Kwame Senou, Edelman's advisor for West and Central Africa.

Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com. 

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues.

In the latest episode of #LeadersInAction, Rachel Healeyharris, Senior Director, Edelman, sits down with Tusar Barik, Senior Director of Marketing for LinkedIn Marketing Solutions, and Edelman's Andrew Mildren, Managing Director of Edelman Business Marketing EMEA to explore insights from the Edelman and LinkedIn 2024 B2B Thought Leadership Impact Report and how it can drive commercial value. 

This time on Sideload, we bring you a conversation about telling stories in a more immersive way, and the technology that makes it happen. Our guest is Alastair Cotterill, Head of Immersive at Atlantic Productions. Alastair is a pioneer in the creation of augmented reality, modern content production and the metaverse.

Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.

This time on Sideload, we bring you a fireside chat with AI thought leader, Brian Evergreen. Brian discusses the relationship between humans and machines, the challenges of delivering AI projects, and the importance of a human-centred approach to AI. He also shares his thoughts on the future of AI, the role of leadership in an AI-driven world, and the concept of future solving. 

Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com 

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues.

 

In the latest episode of #LeadersInAction, Charlotte Lomas Farley, Associate Director and Communications Coach, Edelman, is joined by Tom Rudkin, Partner at Farrer & Co. Tom advises the firm's clients on all issues relating to their reputation, privacy and confidential information.

 

Charlotte and Tom discuss his approach to reputation management and how Tom's experience and approach to working with clients and the media has evolved throughout his career. 

On 31 July 2023, the Financial Conduct Authority (FCA) introduced a new Consumer Duty, which applies to all open financial products. Designed to ensure that financial services businesses put their customers first, providing ‘good outcomes’ and ‘fair value’, the regulator expects it to lead to a “major shift in financial services”, boosting competition and considerably strengthening consumer protection. But what do these phrases mean to consumers? What happens when financial services companies’ interpretations of Consumer Duty come into contact with customers? And how should we expect the Regulator and customers to hold providers to account in this new regulatory environment?

 

To answer these thorny questions and more, Edelman Smithfield’s Aidan Holloway and Latika Shah speak with special guest Chris Woolard, ex-interim CEO of the FCA, now a Partner at EY and Chair of its Global Regulatory Network.

It's the biggest tech show in the world but who was able to cut through the noise with some genuinely innovative ideas and products? And did the numerous mentions of AI excite or turn off attendees at the event? This time on Sideload, we're talking to Edelman's Jessica Ranftl, Gary Grossman and Michael Thomson about what they saw at the show.